Coinbase Takes the Crypto Campaigns to TV Screens in US

Coinbase Takes the Crypto Campaigns to TV Screens in US

Coinbase, the leading cryptocurrency exchange in the US, has launched a TV ad campaign to clarify the importance of cryptocurrency to the country. According to Brian Armstrong, the CEO of Coinbase, the campaign, named “Crypto: Moving America Forward,” aims to explain why cryptocurrency is the top technology for upgrading the economic system of America.

The advertising campaign includes television advertisements, promotional events, and various marketing strategies. The TV commercials will showcase the financial advancements that can be achieved through cryptocurrency and also promote Coinbase’s initiatives and events.

About the Crypto Campaign 

Coinbase, currently in the midst of a regulatory dispute with the U.S. Securities and Exchange Commission (SEC) in Washington, D.C., is preparing to launch a television advertising campaign aimed at achieving regulatory transparency for the industry. 

In March, the SEC issued a Wells notice to Coinbase, signaling its intention to bring formal charges before its five-member commission. The TV campaign will feature four commercials starring Armstrong and will be broadcast on popular Sunday programs in the US. A new extension of the campaign will be unveiled every weekend on those TV channels. 

The aim of the initiative is to change the notion that cryptocurrency is solely a risky investment that people trade and might eventually squander all their funds. 

He also compared the crypto space to the global Internet, emphasizing its transformative impact on the world despite initial confusion. Many countries have already embraced this technology, and he warned of potential national security threats if the United States falls behind.

The Story of Crypto in US

As the emerging crypto sector confronts resistance from traditional players, there has been a surge in political lobbying and opposition in the United States. Recently, Coinbase’s bid for greater transparency on cryptocurrency regulations was turned down by the Security and Exchange Commission. 

Gary Gensler, the SEC chair and self-proclaimed financial supervisor, maintains that cryptocurrencies are securities and that the regulations are well-established. This position contradicts his previous remarks made in 2018.

Furthermore, the asset category has yet to be officially classified by Congress, while the regulator is pursuing its own objectives.